I help Shopify, WooCommerce, and Magento stores rank on Google, attract buyers who are ready to purchase, and grow revenue through organic search. Not impressions. Not rankings alone. Actual sales.
E-commerce SEO is the process of optimising your online store so that when someone searches for what you sell, your product and category pages show up in Google, not your competitors'. It is organic, it compounds over time, and it keeps working long after the initial investment.
If you are running a Shopify, WooCommerce, or Magento store in Pakistan or targeting international buyers, paid ads will get you traffic today but stop the moment you stop paying. I help you build an organic channel that keeps working month after month. You can see real examples in my e-commerce SEO case studies, where I have taken stores from zero organic presence to tens of thousands of dollars in monthly revenue.
I am Zaid Ali, an independent SEO specialist based in Islamabad, Pakistan. I have spent over four years working exclusively on e-commerce and local SEO, and every strategy I build is shaped around one outcome: more qualified buyers landing on your store and completing a purchase.
Before any work begins, I run a proper technical SEO audit to understand exactly what is holding your store back. That audit shapes every decision I make. There are no templates here and nothing is copy-pasted from a previous client's plan.
These are the core areas I work on in every engagement. Nothing is skipped and nothing is outsourced to a junior without your knowledge.
I fix crawl errors, redirect chains, duplicate content, broken links, and Core Web Vitals issues using Screaming Frog, Google Search Console, and GT Metrix. A technically clean store is the foundation everything else is built on. If Google cannot crawl your pages properly, your products are invisible.
I build a logical category hierarchy that makes sense for both users and search engines. Clean URL structures, proper breadcrumb trails, and a page hierarchy that lets authority flow from your homepage down to every product page. This is often the single biggest lever for large stores.
Category pages are the highest-value pages in any e-commerce store. I research the commercial keywords your buyers actually use, build category pages with strong on-page optimisation, and position them to outrank competitor sites and marketplace listings in your niche.
I optimise titles, meta descriptions, image alt text, product descriptions, and structured data across your entire catalogue. For large stores I build a scalable template system so every new product you add is optimised from day one, without needing manual work for each one.
Buying guides, comparison pages, and informational content that captures searchers at every stage of the funnel. I write content that ranks and converts. Not content that fills a blog archive and sits there with zero traffic. Every piece is mapped to a keyword with real commercial intent.
I implement Product, Review, Breadcrumb, and FAQ schema so your listings appear with rich results in Google. Star ratings, prices, and availability shown directly in search results significantly increase click-through rates, meaning you get more traffic from the same rankings.
I build links from real, relevant websites in your niche through guest posts, editorial mentions, and digital PR. No spam directories, no private blog networks, no shortcuts that risk a Google penalty. Only links that genuinely improve your domain authority in your specific niche.
Getting traffic is only half the job. I review your store's user experience, product pages, checkout flow, and trust signals to find where you are losing buyers. More conversions from the same traffic means better ROI from every rupee invested. I track this in GA4 so the impact is measurable.
You get weekly updates that show how SEO is impacting your revenue, not just your keyword rankings. I track organic traffic, conversions, and revenue in GA4 so you can see exactly what your investment is producing. No jargon, no padding, just what is happening and what is next.
I work with all major e-commerce platforms. Each one has its own technical quirks and limitations, and I know them well from direct experience.
Shopify has built-in limitations that catch many SEO practitioners off guard: forced URL structures under /collections/ and /products/, duplicate content from faceted navigation, and limited canonical tag control. I work within and around these constraints to maximise your organic performance, including proper Shopify schema implementation and collections page keyword targeting.
WooCommerce gives far more control than Shopify, but that control needs to be applied correctly. I configure Rank Math or Yoast properly, handle product variation URL structures, fix duplicate content from tags and categories, and optimise your full product catalogue. WooCommerce done right is one of the strongest e-commerce SEO platforms available.
Magento powers large catalogues but commonly suffers from slow load times, URL duplication, and crawl budget waste on large product sets. I fix large-scale technical issues, streamline URL structures, and create scalable optimisation processes for stores with thousands of SKUs. My Magento SEO work is specifically designed for stores where standard approaches break down at scale.
Whether your store is custom-built, on OpenCart, PrestaShop, Squarespace Commerce, or any other platform, I can audit and optimise it. The fundamentals of e-commerce SEO apply regardless of the tech stack. I assess the platform's specific limitations on your audit call and build the strategy around what is actually possible.
There are no surprises when you work with me. Here is exactly what happens from the moment you reach out to the point where your store is generating consistent organic revenue.
Before you pay anything, I review your store, identify what is broken, and outline a clear plan. No contracts until you are fully confident I am the right fit. This call takes about 15 minutes and gives you a concrete picture of where your store stands and what needs to change.
Once we move forward, I run a deep audit using Screaming Frog, Ahrefs, Google Search Console, and Semrush to identify every technical issue, content gap, and keyword opportunity. I also map your competitors to understand exactly what it takes to outrank them in your niche.
In month one, I build your complete SEO strategy: keyword mapping across all categories and products, content plan, backlink targets, and a prioritised technical fix list. You review and approve everything before I begin implementation. Nothing moves forward without your sign-off.
I execute the strategy systematically across technical fixes, on-page optimisation, content publishing, schema markup, and backlink building. Every task is logged in a shared tracker updated weekly so you can see exactly what is being done and why. No black box.
You get weekly reports in plain language showing ranking movement, organic traffic, and revenue impact. As results come in I adjust the strategy, double down on what is working, and expand into new keyword clusters to keep growing your organic channel month on month.
These are not projections or estimates. These are documented results from stores I have personally worked on. I share the actual Search Console and GA4 data on request.
A gardening e-commerce business went from minimal organic presence to 174,000 clicks in 2023 through targeted category page optimisation, a focused buying-guide content strategy, and technical SEO fixes across the catalogue.
An electric bike e-commerce store reached $40,000 per month in organic revenue within six months. Category page SEO, strategic internal linking across the product range, and niche-relevant backlink building were the primary drivers.
A personal mobility and e-scooter store reached $35,000 per month in organic revenue within six months of a complete site architecture rebuild, technical SEO overhaul, and targeted product page optimisation strategy.
Let me show you exactly where the gaps are and what it would take to fix them. The mini audit is free, takes 15 minutes, and gives you a clear picture before you commit to anything.
I am straightforward about who I work well with and who I don't. This saves both of us time and makes sure the clients I take on are ones I can genuinely help.
There are plenty of SEO agencies in Pakistan. Here is why clients who have worked with both consistently prefer working directly with an independent specialist.
When you hire an agency, your store is usually handed to a junior executive following a standardised process. You rarely speak to the person who actually understands SEO. When you work with me, I personally handle your strategy, execution, and reporting. Every decision about your store goes through someone who has four years of direct e-commerce SEO experience and has the case study results to show for it.
Rankings without revenue are meaningless. I connect SEO performance to your bottom line through GA4 and Google Search Console so every report shows the actual business impact. The e-commerce stores I have helped reach $35,000 to $40,000 per month in organic sales are proof that I measure what actually matters. Impressions and click-through rates are context, not success metrics.
I do not push services you do not need. I do not use the same 12-month strategy template for every client. Every store I work with gets a strategy built around its specific product catalogue, target market, and competitive landscape. What I recommend is what your store actually needs, determined by audit data, not by what sounds impressive in a proposal.
Search is changing fast. Google AI Overviews, ChatGPT, Perplexity, and other AI tools now influence how buyers research products before purchasing. I structure your content and schema so it gets cited in AI-generated answers, not just ranked on traditional Google. According to Gartner, 25% of organic search traffic will shift to AI tools by 2026. I make sure your store is ready for that shift before it affects your revenue.
Transparent starting price with no hidden fees. The final cost is confirmed after the free audit, once I understand your store's size, niche, and competitive environment.
Starting price for a standard e-commerce store. Complex catalogues and highly competitive niches are scoped after the free audit.
No contracts until you are 100% confident. Free 15-minute consultation included.
Need to compare all plans? View the full range of SEO packages for Pakistan.
Let's start with a free mini audit. I'll review your store, identify your biggest opportunities, and give you a clear plan. No pressure, no contracts on the first call, and no obligation.
